RADAR launches new safety campaign: Be Sound

Be Sound is a new harm reduction campaign aimed at ensuring the safety and welfare of young people in a club and live events environment.

Whilst up-to-date information about staying safe on a night out exists, covering topics from recreational drug use through to getting home safely and respecting others' boundaries, Be Sound aims to collate all the relevant information a young person might need before attending a club or live event in one place, packaging it in a way which is transparent, engaging and easy to navigate.

By launching a new campaign, Be Sound also aims to create a new touchpoint for young people to engage with these messages.

The first phase, launching in March 2024, aims to provide young people with essential information regarding recreational drug use, specifically in a club or live event setting - from knowing the risks and the importance of having correct information, through to how to ask for help.

The Be Sound brand and initiative was devised as part of an ongoing need to put young people’s health and welfare at the heart of decision-making in the industry. The campaign was developed alongside creative agency Bright Signals, with guidance from the Club Drugs Working Group - a team of experts from across relevant sectors including representatives from medical, legal, social justice, clubs industry and policing backgrounds - and focus groups comprising regular club attendees aged 18-25.

Find out more on the website: Be Sound